Name	Bruno Viscolani
Title	Full Professor
Subject	Mathematics for Economics (Metodi Matematici dell’Economia e delle Scienze Attuariali e Finanziarie)
University	Padova
Department	Matematica
Address	Via Trieste, 63
City	I – 35121 Padova – ITALY
Telephone	+ 39 – 49 - 827 13 97
Fax	+ 39 – 49 - 827 14 79
e-mail	viscolani@math.unipd.it

Education

· Visiting Fellow at London University (September 1983 - September 1984)

· “Laurea” in Mathematics, University of Padua, 1976

Professional experience

· Director of the Department of Mathematics (Dipartimento di Matematica), University of Padua (2008 - present)

· Full Professor of Mathematics for Economics - Metodi Matematici dell’Economia e delle Scienze Attuariali e Finanziarie (1999 - present) Facoltà di Economia, University of Padua, Italy

· Associate Professor of Mathematics for Economics:

(1995-1999) Facoltà di Economia, University of Padua, Italy

(1987-1995) Facoltà di Economia, University “Ca’ Foscari” of Venice, Italy

· Research Fellow of Numerical Analysis and Programming - Calcolo Numerico e Programmazione (1980-1987) University of Padua, Italy

· Research Fellow of Mathematics (CNR grant, Mathematical Sciences Committee - Mathematical Analysis and Computer Science, 1977-1980) University of Padua

Scientific publications (since the year 2004)

· An advertising game with multiplicative interference (with A. Baggio) 2011. Submitted for publication.

· Pure-strategy Nash equilibria in an advertising game with interference. European Journal of Operational Research, 216, 2012, 605-612, doi: 10.1016/j.ejor.2011.08.002.

· A goodwill model with predatory advertising (with L. Grosset and P. Roberti) Operations Research Letters, 39, 2011, 419-422.

· Using several advertising media in a homogeneous market (with A. Sorato) Optimization Letters, 5, 2011, 557-573.

· Advertising and exogenous interference in a segmented market (with L. Grosset) Journal of Interdisciplinary Mathematics, 14, 2011, 29-38.

· Advertising events in a competitive framework (with L. Grosset) Journal of Optimization Theory and Applications, 146, 2010, 375-385.

· Advertising and production of a seasonal good for a heterogeneous market (with D. Favaretto) 4OR - A Quarterly Journal of Operations Research, 8, 2, 2010, 141-153.

· Advertising decisions in a vertical distribution channel. International Game Theory Review, 11, 3, 2009, 273-284.

· Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (with L. Grosset) Automatica, 45, 2009, 863-870.

· Advertising strategies in a differential game with negative competitor’s interference (with G. Zaccour) Journal of Optimization Theory and Applications, 140, 2009, 153-170.

· Advertising decisions for a segmented market. Optimization, 58, 4, 2009, 469-477.

· Optimal dynamic advertising policies and equilibria. Journal of Interdisciplinary Mathematics, 11, 2008, 565-580.

· Advertising in a segmented market: comparison of media choices (with L. Grosset) The IMA Journal of Management Mathematics, 19, 2008, 219-226.

· Advertising coordination games of a manufacturer and a retailer while introducing a new product (with A. Buratto and L. Grosset) TOP (Trabajos de Investigacion Operativa), 15, 2007, 307-321.

· Reciprocal optimal control problems and the associated Pareto frontier (with L. Grosset) Journal of Optimization Theory and Applications, 130, 2006, 113-123.

· Advertising channel selection in a segmented market (with A. Buratto and L. Grosset) Automatica, 42, 2006, 1343-1347.

· Advertising a new product in a segmented market (with A. Buratto and L. Grosset) European Journal of Operational Research, 175, 2006, 1262-1267.

· Linear models and advertising (with A. Buratto e L. Grosset) Rendiconti per gli Studi Economici Quantitativi, Numero speciale in onore di Giovanni Castellani, Venezia, 2005, 107-120.

· Advertising for the introduction of an age-sensitive product (with L. Grosset) Optimal Control Applications and Methods, 26, 2005, 157-167.

· Minimum time problems in Economics (with L. Grosset) Mathematical Methods of Operations Research, 61, 2005, 23-32.

· A general model for the marketing of seasonal products (with D. Favaretto) Journal of Interdisciplinary Mathematics, 7, 2004, 349-366.

· Optimal goodwill path to introduce a new product (with S. Mosca) Journal of Optimization Theory and Applications, 123, 2004, 149-162.

· New product introduction: determining optimal advertising policies. Journal of Statistics and Management Systems, 7, 2004, 425-442.

· Advertising for a new product introduction: a stochastic approach (with L. Grosset) TOP (Trabajos de Investigacion Operativa), 12, 2004, 149-167.

Lecture Notes

· Matematica Generale (with A. Buratto, M. Grasselli, L. Grosset) Libreria Progetto, Padova, 2010.

· Modelli Matematici per l’Economia (with P. Malesani) Libreria Progetto, Padova, 2007.

· Modelli Dinamici in Economia (with L. Grosset) Libreria Progetto, Padova, 2005.

· Programmazione Matematica e Decisioni Economiche (with A. Buratto) Libreria Progetto, Padova, 2005.

· Controllo Ottimo e Modelli per l’Economia. Libreria Progetto, Padova, 2003.

Scientific Associations Membership

· UMI (Unione Matematica Italiana)

· EMS (European Mathematical Society)

· AMASES (Ass. per la Matematica Applicata alle Scienze Economiche e Sociali) – Member of the Scientific Committee

· AIRO (Associazione Italiana di Ricerca Operativa)

· ISDG (International Society of Dynamic Games) – Member of the Executive Board

Scientific interests

· Optimal Control and Applications to Economics and Management

· Non-Linear Programming and Applications to Economics and Management

· Game Theory and Marketing Applications

Editorial activities

· Associate Editor of the “Journal of Information & Optimization Sciences” (http://www.tarupublications.com/jios.html).

· Member of the Editorial Board of “Eurasian Mathematical Journal” (http://www.enu.kz/en/emj.php).

· Reviewer for “Mathematical Reviews”.

· Member of the Advisory Board of “Mathematical Methods in Economics and Finance” (http://www.dma.unive.it /mmef/).

· Referee for “Annals of Operations Research”, “Automatica”, “Decisions in Economics and Finance”, “European Journal of Operational Research”, “International Journal of the Economics of Business”, “International Journal of Mathematics and Mathematical sciences”, “Journal of Interdisciplinary Mathematics”, “Journal of Optimization Theory and Applications”, “Optimal Control, Applications and Methods”, “Optimization”, “Optimization Letters”, “Rendiconti per gli Studi Economici Quantitativi”, “Ricerca Operativa”.

Teaching experience (Courses taught, since the year 1987, for different periods)

· at the University of Padova:

Facoltà di Economia

Matematica Generale, Matematica Finanziaria, Matematica per l’Economia: modelli dinamici e ottimizzazione, Matematica per le Decisioni della Finanza Aziendale, Matematica per l’Economia: finanza quantitativa, Matematica per l’Economia e la Finanza, Matematica per l’Economia e la Finanza 2, Operations Management.

Facoltà di Scienze mm. ff. nn.

Economia Matematica, Metodi e Modelli per le Scelte Economiche, Modelli Matematici per l’Economia, Matematica per l’Economia.

· at the University “Ca’ Foscari” of Venice:

Facoltà di Economia

Matematica Finanziaria I, Matematica Finanziaria ed Attuariale, Matematica Generale.

Dottorato di ricerca in “Matematica per le Decisioni Economiche” (sede amm. Trieste)

Introduzione al Controllo Ottimo con Applicazioni all’Economia.

· at the University of Verona:

Facoltà di Economia

Matematica Generale.

Acknowledged cooperation of

Andrea Baggio, Antonella Basso, Luigi Beghi, Alessandra Buratto, Carla De Francesco, Stefania Funari, Martino Grasselli, Luca Grosset, Daniela Favaretto, Paola Ferretti, Paolo Malesani, Nicoletta Marangon, Paolo Mazzega, Alberto Mezzaroba, Silvio Mosca, Giorgio Pederzoli, Paolo Pellizzari, Cristina Ramus, Paolo Roberti, Annamaria Sorato, Georges Zaccour, Giovanni Zanella.

Publications cited in (31/01/2012)

SCOPUS: 33

MathSciNet: 45

ZentralblattMATH: 49

Last updated: 31 January 2012